A Family Serving Families
Proudly rooted in our local New Hampshire community, we’ve built our reputation on trust, fairness, and genuine care for our customers. Whether you’re shopping for a new or pre-owned vehicle, or simply need dependable service, you can count on the McFarland family to treat you like one of our own.
Why Buy McFarland
When you choose McFarland Auto Group, you’re choosing more than great cars — you’re choosing people who care. As a family-owned business, we take pride in doing things the right way: with honesty, fairness, and a personal touch you won’t find at a big-box dealership. Our team is here to help you find the perfect vehicle, make financing simple, and keep your car running strong for years to come. At McFarland, every customer is part of our family.
The McFarland Story
1957
McFarland Ford is formed by Frank O. Patterson of Greenland, NH and Donald J. McFarland of Rye, NH. Henry McFarland, son of Donald invests in the dealership and joins the staff as well.
1960
Within a few years of opening, McFarland Ford moves from the converted barn on Court Street to Portsmouth Avenue in what is now the Robbins Auto Parts Building.
1966
Construction begins to move into the current 151 Portsmouth Avenue location.
1985
The McFarland family opens Hampton Ford in North Hampton, NH.
2017
The all-new McFarland Ford Showroom opens, with state-of-the art kitchen, waiting areas (with fireplace), and other amenities to ensure the comfort of our customers.
2023
The New McFarland Ford of Rochester opens.
2024
Kia is added to the line up located in North Hampton, NH.
2025
In July Mcfarland Nissan opens adding a new Manufacturer to the McFarland Line up
A World of Options
Across our family of dealerships, you’ll find an incredible selection of new Ford, Nissan, and Kia models — plus a wide range of quality pre-owned cars, trucks, and SUVs to fit every lifestyle and budget. Whether you’re after the capability of a Ford F-150, the innovation of a Nissan Rogue, or the style and value of a Kia Sportage, we make it easy to shop them all in one place.
Honest, Reliable Service
Each of our locations offers expert service from factory-trained technicians who know your Ford, Nissan, or Kia inside and out. From routine maintenance to major repairs, we use genuine parts and the latest diagnostic tools to ensure every job is done right. Wherever you visit us, you’ll receive the same honest advice, friendly service, and commitment to quality that define the McFarland name.
McFarland Automotive
Make Every Part of Car Ownership Simple
From finding the right vehicle to securing easy financing and keeping it running with trusted service. Wherever you are, our family is here to help you drive happy.
